Tooth Wizard questions

We don’t call it either way. The Strawberry package label names no peppermint, spearmint or wintergreen oil, but it lists “Flavor” without a breakdown. If your child has to avoid mint, ask us before you order.

Vanilla Mint is cool mint softened with vanilla, for grown-ups and families. Strawberry is sweet strawberry, made for kids. Most families pick one of each, which is why the Family Pack is one Vanilla Mint and one Strawberry.

Yes. Flavor is a preference: some grown-ups like Strawberry’s sweetness, and kids who love mint often reach for Vanilla Mint. Both tubes give the same directions: a pea-sized amount, brushed gently for 2 minutes.

Hydroxyapatite is the calcium phosphate mineral that makes up most of tooth enamel. The kind in toothpaste is made in a lab as very fine particles, which is what nano means. Tooth Wizard contains 10% nano-hydroxyapatite. Hydroxyapatite has been used in toothpaste in Japan since 1993.

The European Commission’s Scientific Committee on Consumer Safety reviewed it and concluded in 2023 that nano-hydroxyapatite is safe in toothpaste at up to 10%, for rod-shaped, uncoated particles. More on the safety review.

In two randomized trials, a 10% hydroxyapatite toothpaste did about as well as a fluoride toothpaste on the outcomes measured, one in children aged 3 to 7 and one in adults. Neither tested Tooth Wizard, and fluoride remains the most studied toothpaste ingredient. The children’s trial used microcrystalline hydroxyapatite, and the adult trial’s methods do not establish particle size. Read the details.

No. Both flavors are fluoride-free and made with 10% nano-hydroxyapatite.

No. It is sweetened with xylitol, sorbitol, mannitol and rebaudioside A from the stevia leaf.

We use sodium cocoyl glutamate, a mild cleanser made from coconut, instead of sodium lauryl sulfate (SLS). It makes a soft foam rather than a mouthful of bubbles. You do not need extra paste.

We don’t add dyes, so each paste keeps the soft natural shade of its ingredients. It won’t be bright white, striped or bright pink.

No. It is an ingredient made by fermenting with lactobacillus cultures, not a live culture.

Keep it away from dogs. Tooth Wizard contains xylitol, which is dangerous to dogs. If your dog gets into a tube, call your veterinarian right away.

A pea-sized amount, as the tube directs. Brush gently for 2 minutes, 2 to 3 times a day, spit out the extra and don’t rinse afterward. The tube doesn’t give a separate amount by age, so if you have a question about your child, ask their dentist.

A little is common while kids learn to spit. Use the amount shown on the tube, put it on the brush yourself, and make spitting part of the game. If your child swallows more than a brushing amount of any toothpaste, call Poison Control at 1-800-222-1222. How to teach spitting.

By the first birthday, or within six months of the first tooth. What to expect.

Yes. A full tube is 3 oz (90 ml), under TSA’s 3.4 oz (100 ml) carry-on limit.

Two or more tubes ship free in the U.S., including the Family Pack, every pack and subscriptions of 2 or more tubes. A single tube ships for $5, except a subscription’s first order, which ships free.

Subscribers save 15% when it ships every 4 weeks, 12% every 6 weeks, or 10% every 8 weeks. One-time purchase is always available.

Yes. Skip or cancel online from your account any time before your next order processes. To change flavor or timing, email us and we’ll update it.

30-day hassle-free returns. Opened toothpaste is eligible. See our refund policy for return instructions and refund details.

Email service@toothwizard.co with your order number. Please don’t send payment-card details by email.