The Tooth Wizard | Our Story

Our Story

Naturally Transforming Oral Health

At the Tooth Wizard, we believe that what you put in your mouth matters—because your oral health may be where it all starts with your overall well-being. This journey started years ago in a quest to find and create the very best oral care products and safest products for our founder's  kids. That’s why we’ve created a natural oral care line rooted in science, powered by nature, and designed to restore the health of your mouth.

The Tooth Wizard | Our Story

Our Mission

To revolutionize the way people care for their teeth and gums—by replacing harsh chemicals and synthetic additives with safe, natural ingredients that actually work and are entirely safe to swallow. Our goal is simple: help you remineralize, restore, and truly transform your oral health, one quality product at a time.

What Sets Us Apart

Safe, Natural Ingredients- We use only quality botanicals, minerals, natural flavoring, and top tier Nano Hydroxyapatite at 10%—free from fluoride, sulfates, SLS, parabens, and harsh heavy
metals. Every ingredient is carefully chosen for its proven benefits and safety. Our products are also free from fish, nuts, eggs, shellfish, dairy, gluten and synthetic latex.


• Remineralizing Power- Our formulations use nano hydroxyapatite at 10%, which has been shown to actively rebuild enamel, strengthen teeth, and support a healthy oral microbiome.


• Science-Backed, Nature-Inspired- We're driven by the belief that nature offers everything we need to keep our smiles strong and healthy. Our products are developed and tested by dental experts and backed by research in remineralization and holistic oral health.

•pH Based Oral Care- Our products are designed and formulated to match the body's natural systems. The pH of your mouth and body are critical to best function, while preventing cavities from starting and causing further decay. The pH of human blood is slightly alkaline with a range of 7.35-7.45, while the pH of saliva typically falls in the range of 6.3-7.6. Our oral care products are intended to fall in that optimum range of 7.2-7.6 with the average right about 7.45.


• Sustainable + Ethical- We're as committed to the planet as we are to your mouth. Our packaging is eco-friendly, our formulas are cruelty-free, and our values are grounded in transparency and trust.

The Tooth Wizard | Dental Professionals

Our Story

Born from a desire to ditch the toxins and bring real healing and remineralizing to our mouths, The Tooth Wizard was founded by a team of wellness advocates, oral surgeons, everyday parents, and product innovators with a desire to provide the very best. What started as an everyday experience, helping little ones brush their teeth, has become an ongoing mission to share the power of natural, premium oral care with the world. Were here to help you reclaim your oral health—naturally, gently, and effectively.

The Tooth Wizard | Our Story

Join us on a journey toward a cleaner, healthier smile—powered by nature.