How do I spot SLS on a label?

Look for “sodium lauryl sulfate” in the ingredient list. Check the flavor you plan to buy, since a brand can sell several formulas.

Do both Tooth Wizard flavors leave it out?

Yes. Vanilla Mint and Strawberry are both SLS-free. They use sodium cocoyl glutamate for cleaning and a soft foam.

Does more foam mean cleaner teeth?

Foam alone does not tell you how well a toothpaste cleans. Follow the brushing directions instead of adding extra paste to make more lather.

What if toothpaste irritates my mouth?

Stop using a toothpaste that causes persistent discomfort and speak with your dentist. Bring the ingredient list so they can help you work out what may be bothering you.