SLS may be written out in full

Look for sodium lauryl sulfate. Tooth Wizard leaves it out and uses sodium cocoyl glutamate, a coconut-derived cleanser.

Fruit flavors can still contain mint

Peppermint, spearmint and wintergreen may appear under their botanical names. Tooth Wizard Vanilla Mint lists all three oils. The Strawberry label lists “Flavor” without a breakdown, so we don’t call it mint-free.

Check the age and amount directions

Read who the toothpaste is for, how much to use, and the instructions about spitting and supervision. Ask the brand or your dentist if anything is unclear.

Find an ingredient you don’t recognize?

Our Ingredients page explains what each ingredient does, from sweeteners to thickeners. You can also bring the tube to your dentist if you are avoiding an ingredient for a medical reason.